Inbound marketing is the concept of attracting and nurturing customers with exceptional content to educate them about a service or product. ‘Traditional media” or “outbound marketing” often involves interrupting the client or reaching them with they are not ready to purchase or consider a purchase.
What is Inbound Marketing
Consider inbound marketing akin to a magnet, which gently attracts potential customers rather than beating them over the head with a sledgehammer.
Inbound marketing has been found to be more effective and efficient compared to outbound marketing – which can be costly and difficult to track.
Introduction to Inbound Marketing
There are three stages to the inbound marketing sales funnel (What Is A Sales Funnel?):
By creating exceptional, relevant content on your website and blog, well-qualified visitors will be attracted to your brand. Through search engine optimization, education, and quality content, your visitors are lead through your sales funnel to become prospects.
Using landing pages, lead nurturing, and more quality educational material, simple website visitors become leads – expressing interest in your brand, product, or service.
Efficiently measuring the entire process leads to a reduction of cost-per-customer acquisition and increase in sales productivity. Understanding the ROI (Return on Investment) of your marketing is essential to the long-term health of your company.