Facebook and social media sites are giant word-of-mouth multipliers that support people sharing referrals and other information about who they know, like and trust.
Before Google, people always turned to who they know, like, and trust to decide who to hire and what to buy. They still do, but now, people can do it online, instantly. Think about it: If you are looking for a new dentist, or doctor, or accountant, or auto mechanic, would you rather find them searching Google, or ask your Facebook friends? Would you rather sort through their websites, or through their Facebook fan pages, where you can see which of your friends are ‘fans’, what your friends and others have written about them in reviews and on the Wall, and how else your friends have interacted with them.
[More... Why Facebook Kills Google for Small Biz]
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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