Similar to individual – or “people profiles”, Facebook Pages enable businesses, organizations, public figures/celebrities, and other entities to create an authentic and public presence on Facebook. Unlike a personal profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed.
It is important to know that it is a violation of Facebook’s Terms of Service for a business or organization to be setup as a personal profile. Personal profiles should represent real people and real names. The same goes for other entities; they should use Pages. Only the official representatives of a public figure, business or organization should create a Facebook Page.
When you create a group, you can decide whether to make it publicly available (anyone can join), require administrator approval, or keep it private (by invitation only). Like Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Most businesses do not use social media correctly. Don’t be alienating your Fans because of simple mistakes. Check out how to use social media correctly.