If you use Facebook, you will soon notice a change in the layout of their pages. To say it is “Twitter inspired” would be an understatement, but that led us to ask: “Is there a difference?”
Facebook began rolling out its new Twitter-like home page today. (Credit: Screenshot by Rafe Needleman / CNET Networks)
Twitter, the micro-blogging site, has taken off among the über need-to-be-connected crowd, and Facebook has recognized this phenomenon and realized that this is segment of users is within their business plan.
In terms of business owners, Twitter can be a bit much to wrap your head around. Because of this, we recommend using Facebook – especially as it continues to evolve and stay current to trends – for staying in touch with your customers and fans.
If you haven’t already, go set up a Facebook page for your business, target adding your Top 9% customers, and use your new online presence to communicate (positive and negative feedback) with your new “friends”. Use status updates to communicate specials, changes, and promotions and establish yourself as a company that is interested in partnering with your customers.
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Most businesses do not use social media correctly. Don’t be alienating your Fans because of simple mistakes. Check out how to use social media correctly.