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Yesterday, Sprout launched Sprout publisher, a new tool which helps Facebook Page administrators create interactive content on their page. The content is then published directly to the page’s stream. Admins can publish coupons and other forms of interactive content, such as polls and event notifications. This type of Facebook Pages solution has long been needed as more corporate brands embrace Facebook as a viable advertising platform. Now, rather than having to go load numerous applications to customize a page, Admins can modify everything from within their Facebook Page publisher.
While coupons are the only thing that can be generated from within the publisher right now, Sprout plans to launch a number of other services in the near future. The company is heavily focused on services for Facebook Pages and the strategy may just work out as the quality of content the company is creating is top notch.
Sprout says on its website:
Sprout has created a set of free templates for Facebook Publisher that any Fan Page administrator can access to create branded polls, coupons, event notifications and jukebox applications. Once a template is selected, a brand administrator can use simple, drag and drop tools to add branded content to the application.
Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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