Overwhelmed by social networking? Confused by tweets, links, Fan Pages, and how to effectively listen to your customers?
You have reason to worry.
Honestly, marketing has not seen this type of shift since the introduction of advertising on the radio.
Shaun Nestor, a leading authority in using social media tools to advertise business, says, “Using social media is a powerful way to set yourself apart from your competition. Your customers are looking for you, but are you visible?”
Nestor, who has consulted hundreds of small businesses to help shape their marketing campaigns, says, “Conversations about brands are no longer one-way; they are absolutely two-way. The problem is, most brands are uneducated and not engaged in the conversation.”
Further, he says “not only is it now necessary for businesses to be visible to their customers, but they must open their ears and listen to the buzz – or criticism – being discussed.” Likewise, it has never been easier for brands to hear the voice of their customers. People are eager to be a part of the conversation; they want their voice heard, and they are turning to social media outlets to speak their mind.
In this changing time of marketing, Nestor says it is more important for brands to listen rather than speak. “My grandmother said, ‘God gave you two ears and one mouth for a reason.’” The same goes for social marketing, he says, “listen twice as much as you speak.”
Social networking is one of the fastest growing areas of marketing, unfortunately most companies – big and small – don’t understand how to utilize it; let alone succeed with it.
Shaun Nestor, Social Media Consultant
Never Mind Marketing
What are you doing to stay in front of your customers?
Contact Shaun today to formulate a plan to use social networking tools to broadcast your message. Your brand may depend on it.
Nestor also runs the Never Mind Network, an interactive members-only forum that he moderates discussions about social networking and effective online advertising. Sign up at www.nevermindmarketing.com/members/signup.php
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