In an interesting marketing “tactic”, Markus Frind – CEO of Plentyoffish.com, announced that he will be rolling out some changes to the historically free dating website.
Plentyoffish has not only caught our attention, but is also reportedly one of the highest trafficked online dating sites in North America. Why? Because of the stupid simple design and the cost: free.
Why then is Frind charging a membership fee that offers zero extra incentive? Frind says, “[t]here will be no addtional features and funcationality for users, this upgrade will be strictly to signal intent to the community.”
“Signal intent” of being a serious online dater. Interesting.
Account upgrades will be in 3, 6, and 12-month increments and will give “serious” members a gold star in their profile page to indicate their seriousness. According to Frind, typical paid dating sites monetize on impulse during the sign up process. Plentyoffish, on the other hand, will monetize on “user intent”, he says.
By: Plentyoffish.com
We will follow this and report as we know more, certainly an interesting tactic.
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