From Peter Shankman:
There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists.
Social media is a hot topic. We get it. And we don’t want to see people getting scammed by self-touting experts ready to make a quick buck.
There are very few people who could, or should in all honesty, be called social media experts. We’re sharing this list with our networks, including those not yet involved in the social media world to give them a helpful guide.
Peter offers a number of ways to tell your social media “expert” might not be an “expert” after all, including my favorite:
3. They “discovered” social media in the last six to 16 months, and there’s nothing online from them in the social media space prior to that.
and:
22. The strategy they provide you primarily includes a Twitter profile and a Facebook fan page.
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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