I think we can agree that many brands want deep and long-lasting relationships with their customers. Social media, when used properly, makes these interactions even more likely, because it encourages customers to speak up and to connect. Communication is a fundamental requirement in any relationship – business or otherwise.
The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship.
Instead, the goal should be to get your customers to share their dreams, not their peeves.
How is your brand encouraging positive, forward-thinking, communication with your customers to build a long-lasting relationship?
Inspired by Seth Godin
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Most businesses do not use social media correctly. Don’t be alienating your Fans because of simple mistakes. Check out how to use social media correctly.