I think we can agree that many brands want deep and long-lasting relationships with their customers. Social media, when used properly, makes these interactions even more likely, because it encourages customers to speak up and to connect. Communication is a fundamental requirement in any relationship – business or otherwise.
The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship.
Instead, the goal should be to get your customers to share their dreams, not their peeves.
How is your brand encouraging positive, forward-thinking, communication with your customers to build a long-lasting relationship?
Inspired by Seth Godin
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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