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In Search of Customer Intimacy

Posted by Shaun Nestor on 20 Dec 2009 / 0 Comment

I think we can agree that many brands want deep and long-lasting relationships with their customers. Social media, when used properly, makes these interactions even more likely, because it encourages customers to speak up and to connect. Communication is a fundamental requirement in any relationship – business or otherwise.

The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship.

Instead, the goal should be to get your customers to share their dreams, not their peeves.

How is your brand encouraging positive, forward-thinking, communication with your customers to build a long-lasting relationship?

Inspired by Seth Godin


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.


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