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Ignorance is bliss for new entrepreneurs

Posted by Shaun Nestor on 17 Aug 2010 / 0 Comment

That’s according to entrepreneur and VC Anthony Tijan, writing in a recent blog post for the Harvard Business Review. Tijan argues that while experience may be helpful in growing and sustaining a company, a certain amount of ignorance is necessary for generating new and novel ideas. As he puts it, “Being unencumbered by external opinions allows two critical entrepreneurial traits to thrive: creativity and conviction.” Tijan suggests that without prior knowledge of existing constraints, entrepreneurs are more apt to develop creative ideas and then maintain their conviction while making those ideas a reality. The tricky part, however, is realizing that it doesn’t pay to remain perpetually ignorant. “The key is recognizing the critical moments in a company’s trajectory when the clean-sheet approach is a net positive.”

Inc


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.


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