Communications firm Burson-Marstellar published a study on social media marketing, the Global Social Media Check-Up, in which they surveyed the 100 largest Fortune 500 companies, finding that 79 of them use at least one social media platform.
Among corporate blogs, Twitter, Facebook and YouTube, Twitter was the most used with 65% of the companies using an account, 54% had a Facebook fan Page, 50% a YouTube channel, and 33% had corporate blogs; 20% used all four platforms.
On an interesting regional note, the study found that 69% of U.S. companies had fan Pages on Facebook, but only 40% did in Asia and 50% of companies in Asia had corporate blogs, but only 34% in the U.S.
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