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Fortune 500 Companies Flock to Social Media

Posted by Shaun Nestor on 28 Feb 2010 / 0 Comment

Communications firm Burson-Marstellar published a study on social media marketing, the Global Social Media Check-Up, in which they surveyed the 100 largest Fortune 500 companies, finding that 79 of them use at least one social media platform.

Among corporate blogs, Twitter, Facebook and YouTube, Twitter was the most used with 65% of the companies using an account, 54% had a Facebook fan Page, 50% a YouTube channel, and 33% had corporate blogs; 20% used all four platforms.

On an interesting regional note, the study found that 69% of U.S. companies had fan Pages on Facebook, but only 40% did in Asia and 50% of companies in Asia had corporate blogs, but only 34% in the U.S.


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.



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