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Fixing a broken industry

Posted by Shaun Nestor on 06 Sep 2010 / 0 Comment

What if you are *lucky* enough to be employed by an industry that is about to collapse?

I can’t tell you the client, but they are in the news print business. In short, their sales pitch includes a lot of data about their print publication’s reach and a brief, footer-note about their online presence.

It is no secret that the newspaper industry didn’t get the memo on the growth and power of the internet. What if they have the guts to sell online advertising, either on their website or social media account, and offer print ads as a bonus, discount, or even free.

What happens when you look at what everyone else is doing, and turn it on its head.

Where is potential and what are you doing to capture it?


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.


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