• our story
  • what we do
  • blog

Blog


Tweet

Engaging Consumers Via Social Media Makes Them More Likely To Buy, Recommend

Posted by Shaun Nestor on 17 Mar 2010 / 0 Comment

A study by Chadwick Martin Bailey uncovered perceptions among consumers that those brands not engaging in social media are out of touch. When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:

  • “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
  • “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
  • “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

Recent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day.  Twitter users post over 50 million tweets per day—that’s an average of 600 tweets per second.

Read the entire report on: Engaging Consumers Via Social Media


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.


  • View all posts by Shaun Nestor →



You must be logged in to post a comment.


  • Free Internet Marketing eBook

    A Step=by-Step Guide To Internet Marketing

    Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

    Download Our Free eBook Here!

  • Free Social Media Tips

    10 Simple Tips to Using Social Media

    Most businesses do not use social media correctly. Don’t be alienating your Fans because of simple mistakes. Check out how to use social media correctly.

    Download It Free Here!




© 2012 Never Mind Marketing, an Inbound Marketing Agency - All Rights Reserved
background photos by Jeff Marsh Studios