Roughly half the Baby Boomer generation (born between 1946 and 1964) update their Facebook or other social networks “regularly”. According to senior Analyst Lisa E. Philips of eMarketer Online. She says, “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.”
The report goes on to discuss Boomers’ favorite networks and methods of buying online. Of the networks included as “social networks” in the study, 73% of the group maintained a Facebook profile.
It is important to note that women 36-45 are the fastest growing demographic on social powerhouse Facebook. Keep this in mind when you are targeting this generally affluent group in marketing campaigns.
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