You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing it online: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
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Hat tip to Randy for opening my eyes to the simplicity of this as an explanation of social media marketing.
source: Web Ink Now
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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