My friends at HubSpot recently asked a question via Twitter: “What is the best career advice you ever got?”
— HubSpot (@HubSpot) June 14, 2013
Quite frankly, it’s that I would amount to nothing.
To clarify, it was — and I quote: “your company will never be more than a corner flower shop.”
I had a few choice words for the unsolicited advisor, as you can imagine. No likes being told they will contribute little to nothing to life.
Now, I did not have a literal flower shop; he was referring to the impossibility of me ever reaching more than my hyper-local market. I would never reach more than the folks who happened upon that figurative street corner.
Fast forward nearly 10 years and that quote has stuck with me. It has shaped me into the person I am now. You see, I just returned home from the umpteenth speaking engagement this year; I have flown around the world helping passionate business owners improve the reach of their brand; my office receives calls nearly every day asking to book time with me; and the business is seeing a nearly 300% increase in the profit column.
I have the privilege of reaching the masses, but still provide one-on-one help to those who need it most. I am truly blessed.
My “corner follower shop” closed awhile ago, but from it’s closure came a renewed focus and ability for Never Mind Marketing to grow. For that, I am thankful for the best career advice I’ve ever gotten.