Learning Facebook Campaign Ideas From Successful Inbound Marketers
Following up from our last post, I would like to look at another Facebook campaign success story. Getting a glimpse of how others pulled off a successful campaign can give us inspiration on how to get ours off the ground. Let’s take a look at Paint the Moon:
Paint the Moon is a Salem, Oregon Photography and Photographer’s Tools company owned and operated by Annie Manning. She had the great idea of putting together Photoshop tools that made the life of a photographer easier. She did most of her business through her website but wanted to do more. She had a Facebook page but it was populated by previous customers and did little else than keeping them informed of latest developments. She knew Facebook could do more.
Facebook Campaign Ideas: Paint the Moon
She decided that she would use Facebook as a marketing platform. She set up tabs that promoted free giveaways of her software as well as tutorials on how to use them. She ironed out all the bugs and what she got was phenomenal. Within three months she was able to take her Facebook fan page from six thousand fans to over thirty thousand fans. Today she has over 89,000 fans!
This was accomplished, in part, because she was able to tap into the tutorial savvy nature of the Photoshop user. Very few Photoshop users take structured classes to learn how to use the software. Most buy the product, talk to friends and peers on how to use it, and go online for free tutorials and tips. For this crowd, going online and especially onto social media was the right move for Annie Manning.
What We Can Learn From Her Facebook Campaign:
Do not be afraid to engage your potential clients on Facebook. If you offer free items or coupons, you will get a response. But do it in such a way that makes sense for your company. Paint the Moon did not offer painting lessons at a community college; they offered free software and tutorials. This naturally gravitated fans to the site that would like the rest of their offerings.
They also made sure that what they were offering was easy to use and worthy of talking about. Once people tried the software, found how easy it was to use, they quickly told all their friends to head over to the Facebook fan page to give it a try for themselves.
Here is to your success. If you want to talk Facebook some more, drop me a line.