Just when you thought Facebook and privacy would be able to live happily ever after, founder Mark Zuckerberg and his team went ahead and introduced Facebook Places. The widely anticipated location-based service, which is sure to give Foursquare a run for its money (note that Places’ logo is a “4″ in a square), was announced yesterday at a press conference in Palo Alto, CA. Not only can users check themselves in, but they can also check their friends in, as well. Can you smell a breach of privacy? Already, The New York Times reports groups like The American Civil Liberties Union are back on Facebook’s case, releasing a statement saying, “Facebook makes it very easy to say ‘yes’ to allowing your friends to check in for you…But when it comes to opting out of that feature, you are only given a ‘not now’ option. ‘No’ isn’t one of the easy options. ” In defense of the product, Zuckerberg relied on the old familiar “sharing” excuse again, telling conference attendees, “The main thing we are doing is allowing our users to share where they are in a really nice and social way.” Can’t say we didn’t warn you.
Inc
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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