Our Inbound Marketing Calculator is a general guide to estimate the average amount of time and resources necessary for each online marketing activity. Whether these activities are done internally, or your hire an external firm, the costs are real and should be budgeted.
Business goals such as lead capture, sales growth, brand building, improvements to your sales cycles or customer service are just a few examples that will be the foundation for determining return on investment (ROI) or return on objective (ROO).
| Activity | Basic | Basic+ | Professional | Professional+ | Advanced | Advanced+ |
|---|---|---|---|---|---|---|
| Website Support & Maintenance | Minimal updates to CTAs and landing pages 3 hours per month |
Minimal updates to CTAs and landing pages 3 hours per month |
Regular updates to CTAs and landing pages 5 hours per month |
Ongoing updates to CTAs and landing pages 10 hours per month |
Advanced landing pages, A/B testing & event tracking 15 hours per month |
Advanced landing pages, A/B testing & event tracking 20 hours per month |
| Review & Coaching | Weekly review, strategy & planning meetings 4 hours per month |
Weekly review, strategy & planning meetings 4 hours per month |
Weekly review, strategy & planning meetings 4 hours per month |
Weekly review, strategy & planning meetings 4 hours per month |
Weekly review, strategy & planning meetings 4 hours per month |
Weekly review, strategy & planning meetings 4 hours per month |
| Blogging | 1 posts per week 4 hours per month |
2 posts per week 8 hours per month |
3 posts per week 12 hours per month |
4 posts per week 12 hours per month |
6 posts per week 12 hours per month |
10 posts per week 20 hours per month |
| Email Marketing | 1 posts per month 4 hours per month |
1 posts per month 4 hours per month |
1 posts per month 4 hours per month |
1 posts per month 4 hours per month |
1 posts per month 4 hours per month |
2 posts per month 8 hours per month |
| Content Creation | 2 per year 3 hours per month |
1 per quarter 6 hours per month |
1 per quarter 6 hours per month |
1 per month 18 hours per month |
2 per month 26 hours per month |
|
| Social Media | Share blog posts 3 hours per month |
Share & Monitor 5 hours per month |
Share, Monitor & Build Reach 15 hours per month |
Share, Monitor, Build Reach & Engage 20 hours per month |
Share, Monitor, Build Reach & Engage 30 hours per month |
|
| SEO, Lead Nurturing | 1 per quarter 4 hours per month |
2 per quarter 8 hours per month |
2 per month 15 hours per month |
3 per month 20 hours per month |
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| Press Releases | 1 per quarter 2 hours per month |
1 per month 5 hours per month |
1 per month 5 hours per month |
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| PPC Ads or Other | 1 campaigns per month 5 hours per month |
2 campaigns per month 10 hours per month |
2 campaigns per month 10 hours per month |
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| 5 hours per month | 10 hours per month | 10 hours per month | ||||
| Monthly Budget Services | 15 Hours $3,000 |
25 Hours $5,000 |
40 Hours $6,000 |
66 Hours $9,900 |
109 Hours $16,350 |
155 Hours $18,600 |
| 3rd Party Monthly Blog Writing Costs | $200 | $400 | $600 | $800 | $1,000 | $2,000 |
| 3rd Party Monthly Email Distribution | $30 | $30 | $50 | $75 | $100 | $150 |
| 3rd Party Monthly Press Release Distribution Costs | $100 | $300 | $300 | |||
| 3rd Party Monthly PPC Advertising Distribution Costs | PPC Ads $800/month |
PPC Ads $1,600/month |
PPC Ads $1,600/month |
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| 3rd Party Software (HubSpot) | HS Basic Level $300/month |
HS Basic Level $300/month |
HS Professional Level $700/month |
HS Professional Level $1,000/month |
HS Enterprise Level $1,400/month |
HS Enterprise Level $1,800/month |
| Total 3rd Party Costs | $530/month | $730/month | $1,350/month | $2,775/month | $4,400/month | $5,850/month |
| Total Monthly Budget | $3,530 | $5,730 | $7,350 | $12,765 | $20,750 | $24,450 |
| Total Annual Budget | $42,360 | 66,760 | $88,200 | $152,100 | $249,000 | $293,400 |
Thank you to Kuno Creative for your assistance with the calculator
