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The Marketer’s Guide To Facebook Insights

Posted by Shaun Nestor on 17 May 2012 / 0 Comment

Some marketers love them, some hate them, and some just don’t understand them. From impressions to new Likes, the following graph explains the size and relationship of audiences in each metric of Facebook Insights. Via Truedigitalcom.com



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HubSpot Launches New Email Manager

Posted by Shaun Nestor on 16 May 2012 / 0 Comment

We’ve been beta testing the new HubSpot Email Manager for the last few months, and I have to say: I LOVE IT! I love it so much that I will be joining HubSpot in upcoming webinar to discuss the new tool and how marketers can utilize it to grow their business and customer relationships. A few [...]



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Where The Magic Happens

Posted by Shaun Nestor on 15 May 2012 / 0 Comment

As you may know, we love HubSpot. They are the absolute authority when it comes to inbound marketing. Naturally, I was curious when I saw an article entitled, “The #1 Reason Why Hubspot Doesn’t Work“, in short, HubSpot does not work because the end user: the business owner / marketing director / VP of Sales. This [...]



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How To Create The Perfect Landing Page

Posted by Shaun Nestor on 15 May 2012 / 0 Comment

Landing pages are critical to the successful measurement of inbound marketing campaigns. It is important for the end user to feel the same message and have a clear call to action. Here are ten key landing page features that will help you capture leads and grow your business! Via Kissmetrics



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The Inbound Marketing Funnel

Posted by Shaun Nestor on 11 May 2012 / 0 Comment

Often business owners are overwhelmed at the thought of a “sales process”. They avoid mapping out a process for fear of missing a step or facing details they are not ready to address. In reality, mapping out the sales process – from a prospective customer finding you to closing the deal – is quite simple [...]



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Blogging Posting Rules: How Often Should I Post

Posted by Shaun Nestor on 08 May 2012 / 0 Comment

Blogging is – by far – the best way to build a community around your expertise.  People want knowledge.  They want knowledge from people they trust.  And with a blog, people can check you out and form opinions about you without physically interacting with you. This is the appeal of the blog experience.  You can [...]



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Inbound Marketing University: Why Outbound Is Outmoded

Posted by Shaun Nestor on 04 May 2012 / 0 Comment

People are beginning to wake up to the fact the traditional marketing is costly and, in many cases, ineffective.  While many marketing magnates are pushing the status quo, there is a quiet revolution taking place in which the technicians of a new form of marketing are making their clients solid return on investment.  The quiet [...]



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Pinterest Interest Reaches Fever Pitch

Posted by Never Mind Marketing Staff on 03 May 2012 / 0 Comment

Without doubt, Pinterest is hot. In March 2012, the site served up 2.3 billion page impressions to over 4 million unique visitors a day. Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience. Via Mashable



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LinkedIn 4x Better for B2B

Posted by Never Mind Marketing Staff on 03 May 2012 / 0 Comment

In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%). Full Article: Here



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Fundamental Education Change: Adopting Technology

Posted by Shaun Nestor on 03 May 2012 / 0 Comment

Source: http://www.topworldschools.com/ In such an environment, the dons of elite education could batten down the hatches and try to preserve the limited-supply model that has served them well (see: newspapers, record labels, publishing houses). Or, they can choose to embrace the openness and radically democratic accessibility the Internet makes possible. -The Atlantic    



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