inbound marketing blog

I think we all know that Facebook is the place to be when it comes to using word of mouth to get your message out there. But knowing where you should be as opposed to what you should do are two different things. What is why I would like to look at a powerful technique that has worked [...]

Facebook has created a virtual playground for small businesses to get the word out about their business. From business pages, welcome tabs, pictures, videos, and pay-per-click ads – there is no limit to how you can market your business. But like any social playground, there are hidden dangers within the pages of Facebook. The novice [...]

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You know blogging is important – but how important? If a blog gets posted in the forest, will anyone read it? Point being, calories get spent creating keyword-rich blog content and its impact on search engine traffic will be severely impeded if links to those articles are not shared via social media. If your brand is using [...]

Starbucks finished 2011 with a bang. Posting a record quarter of $3.4 billion in revenue and the highest quarterly earnings in the company’s history, CEO Howard Schultz recently discussed how social media and inbound marketing helped the company earn these numbers. In what he termed a “seismic change” in consumer behavior following the “cataclysmic” recession, [...]

In the opening scene of 2006 movie, “Lucky Number Slevin“, Goodkat, played by Bruce Willis, explains the Kansas City Shuffle. He says the exciting incident is just the catalyst; the Kansas City Shuffle is when “they look left and you go right”. While everyone is busy watching the “breaking news” of Facebook’s IPO, I wonder: where should we be watching. [...]

Congratulations to all of the Crunchies nominees, runner ups, and winners; especially our favorites! Best New Startup of 2011 Pinterest (Winner) Best Mobile Application Evernote (Winner) Best Design Pinterest (Runner Up) Best Cloud Service Box (Runner Up) Best Time Sink Words With Friends (Winner) Founder of the Year Jack Dorsey (Square, Twitter) (Winner)

I resisted writing about marketing on Pinterest, as a pinner myself, I viewed it as an oasis – a place that had not been overrun with tasteless marketing tactics. I enjoy skimming the pages of pins for inspiration, house design ideas, and, especially, the humor section. It seems most pinners enjoy my style of dry [...]

It is a funny thing, but if you post on Facebook for your business you likely watch the page stats like you watch your favorite football team’s stats. It can quickly become an obsession. But what if your stats are less than stellar? What if you are posting but no one is listening? The answer can be varied. [...]

This is the fifth part of our series on creating a social media marketing campaign. Previously, we discussed the dos and don’ts of social media for business, how to set social media goals, and how to research for your social media marketing campaign. If you have been following along, we have been constructing a well thought out social media campaign and [...]