Facebook Marketing Course 101: Why Your Facebook Posts Are Not Being Read
It is a funny thing, but if you post on Facebook for your business you likely watch the page stats like you watch your favorite football team’s stats. It can quickly become an obsession. But what if your stats are less than stellar? What if you are posting but no one is listening?
The answer can be varied. So in an attempt to help you diagnose the problem, let’s look at some stats and some problems.
Facebook Marketing Course Tip 1: No One Is Replying
Nearly 95% of all customer posts are not responded to by businesses. This is a monumental mistake. The whole reason you start a Facebook page is to build a community of loyal fans. The way you do that is by interacting with those fans by starting and continuing conversations. If they are posting and you do not responding every time, they will be less likely to respond to you.
Facebook Marketing Course Tip 2: Automated-Posting
Generic or Auto-Posting will decrease your readership. Throwing out canned sayings or non-stop advertising for you latest deal will drive people away from your page. People want to interact with you. If all they get is the same old rhetoric, they will leave. So be genuine and don’t be afraid to offer them great deals, once you have gained their trust.
Facebook Marketing Course Tip 3: Not Everyone Sees Your Post
Only 17% of Facebook users actually engage with brands by posting comments on the brands wall. So for every one hundred fans you have, only seventeen will actively engage you as you post. If you find that to be the case with your page, that is good news! These active engagers are
representative of the whole. Let me put it this way:
- If you have 100 fans and 20 people regularly post, that means your active engagers like the content and the other 80 people who don’t post probably like the content as well.
- If, however, you have 100 fans and only 5 active engagers regularly post, that means you may be out of touch with your fans and will need to reevaluate your marketing plan.
Use these three tips to evaluate your Facebook marketing plan and see if there are some things that you can tweak. Make sure you are doing your best engage your fans and get to know their conversation buttons. Keep at it and you will be surprised how people want to interact with you and your business.
If you have questions about using Facebook for your business, we would be happy to talk to you. Shoot us a note!