Here is an example of a new brand experience—the Bounty Make-a-Messterpiece. This new concept aims to give kids a place to learn, play, and create—without worrying about messing up the house. And while it’s too soon to say that these will be sweeping the nation, it’s a brilliant way for a brand to test out its purpose and to learn by doing.
Located in one of those new kinds of outdoor malls in the northwest suburbs of Chicago, the Make-a-Messterpiece concept offers a place for parents to bring kids for an hour or two. Upon walking in you notice a large, open, and friendly space with several sections of specific activities. Parents pay $10 for their children to enter and get access to some of the basic art centers, and there is an additional $5 cost for a special-project area. This seemed like a smart pricing idea, as it provides options for multiple budgets and time availabilities, and gives kids a chance to choose.
Read more at: Marketing With Meaning
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Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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