Micro-blogging is a form of multimedia blogging that allows users to send brief text updates (usually 140 characters or fewer) or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging,email, digital audio or the web.
The content of a micro-blog differs from a traditional blog in that it is typically more topical, smaller in aggregate file size (e.g. text, audio or video) but is the same in that people utilize it for both business and individual reasons. Many micro-blogs provide this short commentary on a person-to-person level, or share news about a company’s products and services.
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The Quaker Oats billboard on Western Avenue in Seattle. (Mónica Guzmán/Seattle P-I)
What some have deemed an marketing flop, we are calling genius.
Quaker Oats recently started displaying billboards with half the Quaker Oat guy, and a simple phrase:
“Go humans go”
The point?
Just type “go humans go” into any major search engine.
The “Go humans go” slogan is being used in many advertising outlets including television, billboards and print publications. Additionally, you can already see “Go human go” integrated into the Quaker Oats official website at QuakerOats.com.
On the site, you can read about the health benefits of their products, view a catalog, read cooking tips and vote on the best recipes. There is also a section for healthcare professionals to learn about why they should recommend Quaker Oats products.
The website goes on to explain how, in these tough economic times, a bowl of oatmeal only costs about twenty-five cents.
They may not be delivering a powerful marketing message on the billboards, but the amount of conversation they have generated on the web is more than paying for its self.
Why is it relevant? Because in today’s economy, saving money, staying healthy, and doing it “yourself”, is all the rage. Kudos to them for capitalizing on those three hot-buttons.
