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	<title>Never Mind Marketing &#187; Marketing Mistakes &amp; Disasters</title>
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	<description>» shaun nestor on social media &#124; marketing &#124; pr</description>
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		<title>How to murder a business in ten easy steps</title>
		<link>http://www.nevermindmarketing.com/2009/11/how-to-murder-a-business-in-ten-easy-steps/</link>
		<comments>http://www.nevermindmarketing.com/2009/11/how-to-murder-a-business-in-ten-easy-steps/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 22:54:17 +0000</pubDate>
		<dc:creator>ShaunNestor</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Leadership Network]]></category>
		<category><![CDATA[Management Makeover]]></category>
		<category><![CDATA[Marketing Mistakes & Disasters]]></category>
		<category><![CDATA[Off Topic Lounge]]></category>

		<guid isPermaLink="false">http://www.nevermindmarketing.com/?p=652</guid>
		<description><![CDATA[Riffing off Donald Keough&#8217;s book The Ten Commandments for Business Failure, Risk Capital Partners investor Luke Johnson pens his own steps for killing your company for the Financial Times. If you want to survive, he advises avoiding the following:

taking on too much debt
becoming overly dependent on one customer
making a mess of a major IT project
signing [...]]]></description>
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		<title>Hit and Miss for pre-sale promotion</title>
		<link>http://www.nevermindmarketing.com/2009/03/hit-and-miss-for-pre-sale-promotion/</link>
		<comments>http://www.nevermindmarketing.com/2009/03/hit-and-miss-for-pre-sale-promotion/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 22:59:34 +0000</pubDate>
		<dc:creator>ShaunNestor</dc:creator>
				<category><![CDATA[Marketing Mistakes & Disasters]]></category>

		<guid isPermaLink="false">http://www.nevermindmarketing.com/?p=144</guid>
		<description><![CDATA[What started off as a &#8220;Wow! Why didn&#8217;t I think of that&#8221; moment, quickly turned into &#8220;they really dropped the ball here.&#8221;
A major video gaming retailer, who, because of this marketing catastrophe, does not deserved to be named, is running online and television ads promoting an upcoming video game. The promotion: &#8220;Pre-order now and get an [...]]]></description>
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		<title>Go humans go</title>
		<link>http://www.nevermindmarketing.com/2009/03/go-humans-go/</link>
		<comments>http://www.nevermindmarketing.com/2009/03/go-humans-go/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 21:53:41 +0000</pubDate>
		<dc:creator>ShaunNestor</dc:creator>
				<category><![CDATA[Marketing Mistakes & Disasters]]></category>
		<category><![CDATA[Organic Marketing]]></category>
		<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.nevermindmarketing.com/?p=120</guid>
		<description><![CDATA[ 
What some have deemed an marketing flop, we are calling genius.
Quaker Oats recently started displaying billboards with half the Quaker Oat guy, and a simple phrase:
&#8220;Go humans go&#8221;
The point?
Just type &#8220;go humans go&#8221; into any major search engine.
The “Go humans go” slogan is being used in many advertising outlets including television, billboards and print publications. Additionally, [...]]]></description>
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