I don’t know about you, but in my own professional life I often get so bogged down with the details of my daily work that I forget – or I ‘don’t have time’ – to sit back and widen my vision, to fly up and take a bird’s eye view of the whole landscape. Being in the thick of it all, I often don’t see the wood for the trees. In fact, the very idea of ‘sitting back’ and looking at the bigger picture somehow seems like laziness – shouldn’t I be working, doing something, being productive, not just floating around watching while everyone else gets on with things?
I am going to suggest that this attitude is quite wrong and that we should, in fact, be habitually taking in the bigger view, surveying the entire terrain of our lives and our world. If we don’t do this, we run the risk of being reduced to machines, trudging along, doing what we do without really thinking about why.
I suggest that coming up with a mission statement can, as part of a package of changes, be a very effective way of bringing more meaning and happiness into your life.
Most individuals don’t have a mission statement. They don’t have a clear idea of where they are going in life; they don’t know what they want to achieve. They just drift along, year after year, decade after decade. Most people live like that and they die like that. Napoleon Hill, in his famous book Think and Grow Rich, wrote that most people did not have a goal, did not now where they were going. He also presented a six step plan by which anyone could achieve financial success. If you want to find out about the plan, it’s presented in chapter 2 of the book, but the key element in the plan is that a clear statement of purpose, and a mission statement, can be a powerful way of achieving this.
A mission statement, however, cannot just be thrown together. It needs to be carefully crafted. Here are the elements of a good mission statement.
Your goals should be specific and clear
What are your values? What do you stand for? What are you going to achieve? What are you going to contribute to the world? This isn’t about what you want to achieve – it’s not a wish list; it’s a definite statement of intent, it’s your ‘order’ from the menu of the universe, it’s what is going to happen. When you start to get bogged down in the details of daily life, think back to your mission statement – it will act as a compass to keep you on track; your decisions and actions will be guided by it. In this sense, it provides you with a wide angle lens through which you can keep the bigger picture in view.
Your goals do not need to be (SHOULD not be) ‘realistic’ or ‘attainable’
We’ve all heard about ‘SMART’ targets which have to be measurable, realistic etc., etc. The point here is that the universe can do anything, however unbelievable or ‘unrealistic’ it is.
It should indicate how you are going to achieve your goals – this does not contradict the previous statement. You must not include a specific, detailed plan, but a statement about what you are going to offer in exchange for meeting your goal. For example, your goal is to be the best sales person in your company – you will achieve this goal by giving outstanding service to every customer. There’s nothing here about sales targets, how many clients you need to see, how many sales you need to make etc. Once you have written down the ‘how’ in general terms, the universe will do the rest.
It should be short
Some organizations produce long rambling mission statements which nobody ever reads! Napoleon Hill suggests you read through your ‘mission statement’ every morning and evening; you’re not going to do this if it’s going to take twenty minutes. And the ideas aren’t going to be as powerful if they’re not focused. So keep it short, focused and powerful, like a laser beam.
It should make you feel good
If you know where you’re going, you’ll live a life of eager anticipation and joy. Just as if you are sailing somewhere on a ship – you know you’ll get to your destination and in the meantime you’re enjoying the view. This attitude of anticipating a future you have already chosen (you bought the ticket, you got on the ship, the ship’s moving) whilst living in the present moment (you’re looking out at a wonderful sunrise, enjoying the view) is, to me, the only sensible way to live.
Taking time to write and regularly review your mission statement is one of the most important things you can do in life. Next time you get bogged down in the day-to-day detail of life, stop and think about your mission statement. It will keep things in perspective; it will clarify your vision and it will keep you moving on the right course.
Your life is like a ship – of course, you need a crew, busily working away to keep afloat and keep moving, but even more importantly, you need a map, you need a compass and you need a captain. Without them, your ship just won’t get anywhere.
If you like download a free copy of “The Seven Habits of Highly Effective People” for listening on your iPod or any other MP3 player, go toaudible.com and click the download button. To avail this offer, make sure that you select “USA” as the country when creating a free audible account on the next page.
The Seven Habits of Highly Effective People has sold more than 15 million copies worldwide while the audio version (that you just downloaded) was the first non-fiction audiobook in U.S. publishing history to sell more than one million copies according to Wikipedia.
You can also burn these audiobooks onto a CD and listen in your car while driving.
Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.
The approach — developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager — is, for the most part, a thing of the past. The new approach is far different. It boils down to the fact that there are fewer jobs available, more competition for those jobs and more touch points for recruiters and seekers to interact.
The current environment
In 2008, there were 1.2 million job losses, unemployment is currently at 6.5%, and the largest companies are shedding as much as 10% of their workforces. There will be 1.5 million college graduates this year, yet the job growth rate is at a six year low, at 1.3%! The amount of jobs posted online is decreasing at over 13%, which has all led to the ratio of 3.3 job seekers per each job.
Social networks are starting to become part of the criteria that both hiring managers and college admissions officers are using to weed out applicants. One in five hiring managers conduct background checks using social networks (primarily Facebook), while one in ten college admissions officers do the same.
It’s time for you to be open-minded and think differently about how you’re going to get your next job and keep it. I’m not saying you shouldn’t submit your resume to job banks, corporate websites, vertical job agents (Simply Hired/Indeed) or attend job fairs, but these should only consume 10% of your time. The other 90% should be concentrated on the following seven social media secrets, which will not only get you a job, but help you create your own dream job!
1. Conduct a people search instead of a job search
The majority of jobs aren’t posted online. Hiring managers get a list of employee referral candidates before they even bother to view resumes from those who submit them online. Sometimes the listed jobs aren’t available or never existed in the first place. Many studies have noted that 80% of jobs are taken through networking, but few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about.
The 3-step people search:
1. Identify the top five companies that you would like to work for.
Use a focused approach instead of flooding thousands of inboxes with spam. You want to brand yourself, not just as the person of best fit for a job, but as someone who is eager and ecstatic to work for the company.
2. Use search engines to track employees that currently work there.
There are over 130 million blogs in Technorati and you can search through them to possibly find someone who works at one of your top five companies. You can search through corporate groups, pages and people on Facebook. You can even do the same on Twitter. Then there are people search engines such aspipl, peek you, and wink. Once you find a contact name, try googling it to see if there is any additional information about that person.
3. Connect with the person directly.
Social media has broken down barriers, to a point where you can message someone you aren’t friends with and don’t have contact information for, without any hassles. Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are. As long as you’ve done your homework on the company and them, tailor a message that states who you are and your interest, without asking for a job at first. Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.
2. Use attraction-based marketing to get job offers
The traditional way of searching for a job was proactive, forcing you to start a job that you might not have enjoyed. The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep. How do you do this? You become a content producer instead of just a consumer and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions.
You need to be passionate to be committed to this project because it requires a lot of writing, creativity and consistency in order for it to actually help you. A blog is a non-intrusive, harmless and generous way of getting recruiters interested in your brand, without you even asking for a job! Make the recruiters fall in love with you and only send you opportunities that are related to your blog content, so you end up happy in the end.
This works a lot and is expected for new-age marketing jobs that require experience in social media and can even help you jump-start a new business off of your blog platform. By pulling recruiters into your world, you are able to impress them with what you want them to see and they can make a quick decision whether to hire you or not, without you hearing about rejection. Start a blog today using Wordpress.com (for beginners) or install Wordpress.orgonto your own host (such as GoDaddy or Bluehost).
3. Be proactive on Twitter
Twitter has become the ultimate utility to connect directly with recruiters and employees at companies you want to work for. By conducting Twitter searches, following recruiters on your account and using the “@” sign to communicate with them on occasion, you will start to learn a lot about them and their companies.
Before you follow anyone on Twitter, you HAVE TO have a completed profile. This means, you should have a short bio, the location where you’re from, a link to a site that recruiters can go to for more information (I recommend your blog or your LinkedIn profile) and an avatar of yourself (not a clown or Homer Simpson please). This way, you stand a better chance of securing an opportunity or a relationship with people who care enough to read your profile.
Most people get jobs on Twitter by already having hundreds or thousands of followers. For example, I’ve heard of at least ten people getting a job by tweeting “just got laid off, looking for a job in finance” and then receiving a few direct messages with people who want to help them. Of course, these individuals had built trust, credibility and relationships with their followers over time, so they were more inclined to come to their rescue. You can do the same, just start right now!
4. Capitalize on LinkedIn
It’s no surprise that LinkedIn has been extremely profitable and successful as of late. Recruiters are starting to use LinkedIn as the main place for sourcing candidates because it’s free and the top professionals are on there. Many people don’t use LinkedIn to the best of their ability and fail to complete their entire profile, such that it says “100% complete.”
Just like any other search engine recruiters are using, keywords are extremely important. You want to fill out your entire profile, just like you would a resume, but include the same avatar you are using on Twitter (see above) and ensure that the summary section is complete. You’ll also want to get at least one recommendation from a supervisor or friend, which will give you a “1? next to a “thumbs up” graphic when people search for you.
Then, you should import all your contacts from Outlook, Gmail, etc, so that you can start to build your network or grow your existing network. The more people you’re connected to the better because you’re only able to reach other people in your network (1st, 2nd & 3rd degrees) by having these connections. You may want to pay for a premium account, so you can contact other recruiters that may help you. Finally, you should conduct searches on there for jobs that you may be interested in and reach out to those individuals that may supply you with an interview or referral.
5. Advertise your brand using AdWords and Facebook Social Ads
Google AdWordsisGoogle’s advertising platform, which offers CPC (cost-per-click) and CPI (cost-per-impression) pricing for advertisements on Google and partner sites. Some of their partner sites are newspapers, radio and TV.
Before running your advertisement, you need a landing page. If you have a website or blog, then use the resume page within it to display through advertising. This works beautifully because recruiters can see that single resume page and notice all the other pages/options on your website, to get a better sense of your brand.
Here’s how to create your ad:
Title. When you create your ad, label yourself as a specialist, expert or guru on the title tag. You might want to state the fact that it’s your resume first.
Description. In the next two description tags, pull out your biggest achievements in 6 words or less and list your personal brand statement or a few descriptors.
URL. For your URL, don’t use the URL for your resume page. Instead use yourname.com for personal branding purposes. Drop the “www” from the domain you want to promote because it’s unnecessary.
Facebook Social Ads allow businesses and individuals to advertise using Facebook’s news feed or left rail (will change to 2 ad spots on the right when the new interface swaps over). This program works similar to Google’s but you can use a picture and it’s more “word-of-mouth friendly” because ads travel through the news feed of friends.
Here’s how to create your ad:
Title. What is the ad for? The title is the most important piece of your ad because it has the most “text” emphasis. I would say “I want to work for <insert company name>” or “Resume for <insert position type>.” Try and be as specific as you can.
Picture. Just like your Facebook picture, don’t use a picture that you wouldn’t want shown to your future employer. I would go for a professional yet personal picture.
Description. Don’t write your resume, but instead give the viewer a quick description of who you are, what you do and what job you want in 25 words.
Once you create your ad, either link it to your Facebook page, LinkedIn profileor blog/website. These ads are all about targeting a specific group that would care about your resume or hiring you for that matter. When you select your target audience, keep your major in mind, as well as the company and location.
6. Construct a video resume and upload it to YouTube
A search for “video resume” on YouTube will give you over 1,700 results. Many video resumes are good, while others are so amateur and rehearsed that they subtract from a given candidates marketing program. The key with a video resume is that very few people have actually created one, so they serve as a differentiator in the recruiting process.
A good video resume is short, describes the value you can contribute to a given position, explains why you’re the best person for the job and talks about your background in a story-like format. If you aren’t a person with an outgoing and lively personality, then don’t bother creating one. Since you’re filming yourself, don’t rush because you can always try it a hundred times before you upload the final version to YouTube.
7. Subscribe to blogs that have job listings
We all subscribe to blogs to receive information based on our interests, at least I hope. Over time we rely on these sources for information to keep us updated on what is happening in certain industries or different trends that are developing. In the past few years, the larger blogs have started to integrate job banks into their own websites, using software/hosting from companies such asJob-a-matic.
Other blogs, such as Darren Rowse’s Problogger Blog offer blogging jobs, and Mashable has a job board highlighting jobs in social media and tech.
This targeting will save you from hours searching and help escort you to jobs that you’d actually want.
Integrate the traditional and social media approach
These seven secrets are extremely important in your next job search. The most successful job searches come from those who have already built up strong networks, both online and off. You need to integrate this new-age approach with the traditional approach you’ve already been using, in order to be consistent, so there are no surprises from the recruiter’s perspective. They want the candidate they see on paper or online.
I would recommend that you use a link to your blog, LinkedIn profile and YouTube video resume on your traditional resume. You’ll also want to link your existence on all social networks together. You need to be where recruiters are searching, as well as become a content producer so you can attract them directly to you. That is how you have a successful job search and stand out for years to come.
The HowTo team at Mahalo has been an amazing surprise effort. We didn’t plan on making howto articles, but when we built various how to search pages we realized that many howto articles were, well, lacking. So, we started building select ones where we thought we could help. This one on how to save money is very good.
I’ve got a bunch of tips on how to do this for business. Among them:
Buy Macintosh computers, save money on an IT department
Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year… which is at least $2,000 a year…. which is $6,000 over three years. A second monitor cost $300-500 depending on which one you get. That means you’re getting 10-20x return on your investment… and you’ve got a happy team member.
Buy everyone lunch four days a week and establish a no-meetings policy. Going out for food or ording in takes at least 20-60 minutes more than walking up to the buffet and eating. If you do meetings over lunch you also save that time. So, 30 minutes a day across say four days a week is two hours a week… which is 100 hours a year. You get the idea.
Buy cheap tables and expensive chairs. Tables are a complete rip off. We buy stainless steel restaurant tables that are $100 and $600 Areon chairs. Total cost per workstation? $700. Compare that to buying a $500-$1,500 cube/designer workstation. The chair is the only thing that matters… invest in it.
Don’t buy a phone system. No one will use it. No one at Mahalo has a desk phone except the admin folks. Everyone else is on IRC, chat, and their cell phone. Everyone has a cell phone, folks would rather get calls on it, and 99% of communication is NOT on the phone. Savings? At least $500 a year per person… 50 people over three years? $75-100k
Rent out your extra space. Many folks have extra space in their office. If you rent 5-10 desks for $500 each you can cut your burn $2,500 to $5,000 a month, or $30-60,000 a year. That’s big money.
Outsource accounting and HR—such a no brainer.
Don’t buy everyone Microsoft Office–it’s too much money. Put Office on three or four common computers and use Google Docs.
Use Google hosted email. $50 or free per user…. how can you beat that?!?! Why screw with an exchange server!?!?
Buy your hardest working folks computers for home. If you have folks who are willing to work an extra hour a day a week you should get them a computer for home. Once you get to three hours of work a week from home you’re at 150 hours a year and that’s a no brainer. Invest in equipment *if* the person is a workaholic.
Fire people who are not workaholics. don’t love their work… come on folks, this is startup life, it’s not a game. don’t work at a startup if you’re not into it–go work at the post office or stabucks if you’re not into it you want balance in your life. For realz.
Get an expensive, automatic espresso machine at the office. Going to starbucks twice a day cost $4 each time, but more importantly it costs 20 minutes. Buy a $3-5,000 Jura industrial, get the good beans, and supply the coffee room with soy, low fat, etc. 50 people making one trip a day is 20 hours of wasted time for the company, and $150 in coffee costs for the employees. Makes no sense.
Stock the fridge with sodas—same drill as above.
Allow folks to work off hours. Commuting sucks and is a waste of time for everyone. Let folks start at 6am or 11am and you’ll cut their commute in half (at least in LA).
Go to each of your vendors every 6-9 months and ask for 10-30% off. If half of them say yes you’ll save 5-15% on fixed costs. People will give you a discount if they think they are going to lose the business.
Don’t waste money on recruiters. Get inside of linkedin and Facebook and start looking for people–it works better anyway.
Really think about if you need that $15,000 a month PR firm. Perhaps you can get a PR consultant to work on 2-3 projects a year for $10-15k each and save 75%. More PR firms are wasted half the year while you build up your product anyway.{I’m going to add a couple more of mine as I remember them }
Outsource to middle America: There are tons of brilliant people living between San Francisco, Los Angeles, and New York who don’t live in a $4,000 one bedroom apartment and pay $8 to dry clean a shirt–hire them!
Anyone else have startup money saving tips? I will post them below as they come in…
Peter Rojas of RCRDLBL: You probably don’t need to rent an office, at least not at first. It’s really easy to collaborate online, and unless you have a really compelling reason for everyone being in the same place at the same time, you should save your money for as long as you can get away with it. Plus it’ll force you to hire people who don’t need to be micromanaged.
Pat Phelan gives a ton of advice including: a) No company cars, b) put your HQ in the burbs to save 50% on rent, c) Blog instead of hiring a PR firm, d) let one person book flights since it’s an art, e) keep conference calls to a minimum (amen to that!).
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