Here is an example of a new brand experience—the Bounty Make-a-Messterpiece. This new concept aims to give kids a place to learn, play, and create—without worrying about messing up the house. And while it’s too soon to say that these will be sweeping the nation, it’s a brilliant way for a brand to test out its purpose and to learn by doing.
Located in one of those new kinds of outdoor malls in the northwest suburbs of Chicago, the Make-a-Messterpiece concept offers a place for parents to bring kids for an hour or two. Upon walking in you notice a large, open, and friendly space with several sections of specific activities. Parents pay $10 for their children to enter and get access to some of the basic art centers, and there is an additional $5 cost for a special-project area. This seemed like a smart pricing idea, as it provides options for multiple budgets and time availabilities, and gives kids a chance to choose.
Read more at: Marketing With Meaning
Via Marketing With Meaning
A year ago, KillerStartups bought the killer domain name Startups.com for a few hundred thousand dollars. The company didn’t do anything with it other than redirect to the KillerStartups blog. Today, it realunched as a Q&A site for business questions.
In, what I can only describe as a blend of digg.com, Twitter, LinkedIn Answers, PartnerUp, and GoBIGNetwork, Startups.com allows soon-to-be-business owners to ask questions like, “What is the typical annual income of a freelance webdesigner?”, “How can I copyright an idea?” (Answer: You can’t. Ideas aren’t protected by copyright), and “How can I promote my new restaurant?”
Users can also ask questions via Twitter (@askstartups), monitor tags like “management”, “marketing”, “copyright”.
Have you looked at it? What do you think?
I already hear the sound of “gurus” looking for new jobs.
Mobilizy, the company from Salzburg, that brought us one of the world’s first Augmented Reality browsers, Wikitude, just released a major upgrade which crosses that significant line between technology and its effects in the ‘real’ world. Their idea was to build a virtual memorial in remembrance of the 9/11 attacks in the U.S. and the destruction of the World Trade Center in New York City. The result will be the ability to point their Android and iPhone application at the place where the World Trade Center once stood and witness a 3D rendering of the Twin Towers, once more.
From now on anyone in New York, using an AR enabled mobile phone, has the ability to see a virtual World Trade Center through the phone’s display. Wikitude demo shows how a “Memorial of light” at Ground Zero could be the next-generation of ‘virtual’ memorials. View a full video demonstration of this after the jump.
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Walk into just about any movie theater or sports or music venue and you’ll likely see a slew of bright flat-panel TVs with information about upcoming events, special offers and services and other information. As a consumer, I know I’m drawn to bright, shiny objects — especially if I’m waiting in line.
As hardware prices drop and connectivity becomes ubiquitous, more and more businesses are using flat-panel monitors or televisions to display advertising, business information, and other content to visitors. ScreenScape provides companies or individuals with an easy, web-based system of setting up a custom display screen and filling it with static and dynamic information.
For business owners or proprietors, setting up these sorts of displays and keeping them up to date can be difficult. The displays are often powered by PowerPoint or Keynote or some sort of pre-created video content and updating or deploying across multiple screens can be difficult.
ScreenScape’s approach is to take the power of the web — and Adobe Flash — and use it to power a display. Users can create content on a web-based backend, customize the template, and then just point the computer powering the display to a web address to show the content.
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A brand new plug-in, called, “GooseGrade”, has been released and should make your life a lot easier.
GooseGrade is a service that lets your blog readers correct any mistakes you’ve made, has a new plug-in for WordPress users that makes it easier for blog administrators to approve and implement corrections suggested by readers.
Corrections made by users are sent directly to WordPress’ dashboard, where you, or any other administrator, can then approve a fix just like they would approve or deny a user comment. Because the plug-in is given privileges to over-ride your content, it then goes back into the post and makes the edit, avoiding the person having to do it manually. Best of all, it shows you a before and after preview of what the correction will look like, so you can eyeball it without having to visit the post in full.
To get this, go to: GooseGrade.com/wordpress
Online video is the fastest growing form of online advertising and Jivox does a great job of making it super easy to create your own online video advertisement.
Jivox – online video advertising
I watched all of their tutorials and played around with their system, and within about 20 minutes, I had a great video ad for an upcoming promotion.
Businesses large and small are using online video to promote their products and services. And Jivox makes it easy with Free Video Ad Creation and an expansive network of premium localized web sites to deliver real results.
Check them out: Jivox
Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Most businesses do not use social media correctly. Don’t be alienating your Fans because of simple mistakes. Check out how to use social media correctly.