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How to murder a business in ten easy steps

Posted by Shaun Nestor on 29 Nov 2009 / 0 Comment

Riffing off Donald Keough’s book The Ten Commandments for Business Failure, Risk Capital Partners investor Luke Johnson pens his own steps for killing your company for the Financial Times. If you want to survive, he advises avoiding the following:

  • taking on too much debt
  • becoming overly dependent on one customer
  • making a mess of a major IT project
  • signing a costly/long-term property lease, or
  • forgetting your customers.

“In case you’re wondering: yes, over the years I’ve backed companies guilty of all these mistakes,” says Johnson. (Hat tip, peHUB)


About the Author, Shaun Nestor

Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.

Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.

You can find him on Google+, Twitter and LinkedIn.


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