Say you’re the CEO of a business and your project manager comes to you with his proposal that will be going out to investors, business partners, and potential clients. Then you find that your manager has used “4” instead of “four”, “r” instead of “are”, and abbreviations such as lol, atm, and idk. How would you react? I thought so.
While you’d probably cringe under your desk for a few days, the truth of the matter is that this type of language permeates conversations on the web. This shorthand, sometimes called “AIM speak” as it first originated on instant messenger platforms such as AOL IM, indeed makes typing and texting a faster and easier affair, but it has muddled the lines of grammar.
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Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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