As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people. As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted” Facebook world – not just copied and pasted from your Google AdWords campaign.
Facebook ads allow for Location Targeting, Keyword Targeting, Connection & Group Targeting, Age and Gender Targeting, Birthday Targeting, Education Targeting, Workplace, and Language Targeting
Whether you’re just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
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