As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people. As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted” Facebook world – not just copied and pasted from your Google AdWords campaign.
Facebook ads allow for Location Targeting, Keyword Targeting, Connection & Group Targeting, Age and Gender Targeting, Birthday Targeting, Education Targeting, Workplace, and Language Targeting
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