Call it what you will, marketing automation, drip campaign, relational marketing, conversation marketing, or the countless other phrases used to describe the act of nurturing a prospective customer. The idea of building a relationship to encourage a sale is as old as time. In the 1940s, small business owners knew their neighbors so well that [...]
Many marketers and business owners struggle with social media because they lack a well-designed marketing strategy. Social media is extremely manageable with effective automation and planning. The number of social media platforms has skyrocketed in the last few years. It is easy to get overwhelmed and give up, but don’t! Your customers are out there [...]
This is not another inbound marketing article. It is an article about focusing on what needs to be focused on for your brand’s success. Success is not magic, it is very hard work. Running a business is hard. Between staffing your shop, balance sheets, weekly ordering, and customers, there is little extra time. Add in [...]
Social media is a relationship-based form of technology that has been adapted to market to people. Never before in the 150 years of marketing history have we seen such wide adaption of two-way marketing. When you think of TV, radio, newspaper, and billboards, they push a message to the consumers. Social media has changed that [...]
As he so eloquently does, Seth Godin summarizes why so many people and companies fail. Urgent, please read asap That’s what gets done, of course. The urgent. Not the article you haven’t gotten around to writing, the trip to the gym that will pay off in the long run, the planning for your upcoming birthday party, dinner [...]
April Fools is one of my favorite days. No seriously, I love seeing the creativity of people (and the gullibility of others). Here is a run-down of my favorite April Fool’s pranks of 2013. I’m not saying they’re great – just that they got a reaction out of me! Amazon Free Kindle Zero Seth Godin [...]
Utilizing a blog editorial calendar is the best way for bloggers to keep a level head when dealing with multiple dynamics. When writing a blog for a business, it is important to keep in consideration how customer personas are perceiving promotions, events and testimonials, and how those customer personas will react to the company that [...]
Since the announcement that Google will be sunsetting their popular RSS reader, fans of the service are now searching for alternatives to keep up on their favorite blogs through RSS. As part of its now annual spring cleaning initiative, Google says usage of the service has declined and urges people to find an alternative. So, [...]
If hyperlinks are the currency of the web, the number of Facebook Fans could be considered the social currency. Many brands strive to have the highest fan count in their industry. Unfortunately, most of them do not know how to grow their fan base or what to do with them once the goal is been [...]
Never Mind Marketing is an inbound marketing firm providing a wide range of marketing services. We are located in the Seattle, Washington area, but serve clients around the world.
We're not just "another social media marketing firm," in fact, we believe that social media is a small piece of a much larger marketing pie and we are here to help you do it right.
