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I’m always looking, and inspired by, a new twist on an old idea. Take, for example, banking. It is an industry rich (pun) in tradition. But we are not a traditional market anymore. I found this article about Banksimple – and their recent $2.9 million Series A funding round – on Mashable.
Banksimple’s mission is to reinvent the way consumers bank, both online and off. In 2011, the startup will offer bankers an online-only banking solution designed to eliminate traditional service fees, provide stellar customer service, offer predictive money management and integrate social media into the system.The funds will allow Banksimple to forge ahead with crucial banking partnerships that will form the financial backbone of the platform. The money will also help the company finance its initial test run of the service with friends and family before the end of the year.
“To get customer service right for banking, we need to build a technology company,” said CEO Joshua Reich in an interview with Mashable.
Banksimple had previously raised $190,000 from angel investors in a seed round. To date, the startup has raised nearly $3.1 million — money enough to last them through the end of 2011, according to Reich.
Image courtesy of Daniel Y. Go, Flickr
Shaun Nestor is the Principal at Never Mind Marketing. He focuses his consulting on Inbound Marketing, social media, and using the power of the internet to promote brands.
Shaun has helped hundreds of people around the globe grow their business. His passion is helping small- and medium-sized companies expand their brand online.
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