Never Mind Marketing

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Social media tools always change,just look at MySpace. That is why your social media strategy needs to be tool-agnostic. Don’t create a “Twitter strategy”, Twitter is simply a tool used in the overall project. Adapted from Jay Baer

I’m always looking, and inspired by, a new twist on an old idea. Take, for example, banking. It is an industry rich (pun) in tradition. But we are not a traditional market anymore. I found this article about Banksimple – and their recent $2.9 million Series A funding round – on Mashable. Banksimple’s mission is [...]

Top Spenders

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The top spender in June, AT&T Mobility, spent $8.08 million on search ads to coincide with the release of the iPhone 4. According to Ad Age, AT&T’s the third-largest U.S. advertiser overall, so its Google spending is not a big surprise.Other companies that made up the top 10 include:

• Apollo Group – You know them as The University of Phoenix and they spent $6.67 million in June 2010
• Expedia – $5.95 million
• Amazon – $5.85 million
• eBay – $4.25 million
• Hotels.com – $3.30 million
• JC Penney – $2.46 million — we’ll admit, this one surprises us
• Living Social – $2.29 million
• ADT Security – $2.19 million

Many people ask me, “How can I get started in web design?” or, “What skills do I need to start making web applications?” While it would be easy to recommend stacks of books, and dozens of articles with 55 tips for being 115% better than the next guy, the truth is that you don’t need [...]

Oxxford Clothes is the last factory in the U.S. making custom tailored suits by hand. They are based in Chicago. Pitch perfect simple promotional video. One of the best I’ve seen. Via Jason F at 37signals

What if you are *lucky* enough to be employed by an industry that is about to collapse? I can’t tell you the client, but they are in the news print business. In short, their sales pitch includes a lot of data about their print publication’s reach and a brief, footer-note about their online presence. It [...]

Consultants, think about it. What you do is a lot like a visit to the doctor. When you go to the doctor, do you expect the doctor to just guess what is wrong with you? A doctors consultation involves the doctor asking you a series of questions. This questioning is to help determine what the [...]

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Many people struggle at work because they want more authority. It turns out you can get a lot done if you just take more responsibility instead. It’s often offered, rarely taken. (And you can get even more done if you give away credit, relentlessly). By Seth Godin

1. Get in over your head. –Robert Donat, GPS Insight No. 281 2. Before you build the product, write the ad. –David Friend, Carbonite No. 9 3. Focus on simple things like profitability and execution. You don’t need to come up with the next Facebook to create a successful business. –Jesse Lipson, ShareFile No. 104 [...]