3 More Reasons Why You Should Be Starting An Email Newsletter
In our last post, we talked about the benefits of starting a newsletter. We talked about how a newsletter can build traffic to your website, boost your advertising efforts, and create a sense of community. But that is not all a newsletter can do. There are a few more important why a newsletter can benefit a business specifically. Follow along and we will talk about why newsletters are great for your website, but they could explode the profits of your business.
Benefits of an Email Newsletter
- Brand Loyalty – Email Newsletter build it: If you are careful and consistently give your subscribers compelling tips, trick, information, and advice – they will look to you for expertise in your niche. They will view your reviews and advice as holding special weight. They will look to you for your opinion and will seek you out when it is time to buy your product. In short, they will be loyal to you. And that kind of loyalty is worth more than all the gold in Ft. Knox.
- Analyze Engaged Viewers – Email Newsletters Do That: Most email newsletter services have analytics that help you to see which newsletter subscribers opened the emails, which clicked on links within the email, and some services will tell you which links within the email were clicked. This can provide you valuable information on which of your subscribers are interested in certain products or topics. Armed with this information, you can target segments of your subscribers with special offers or targeted tips. Loyal fans will thank you for your attentiveness and wiliness to listen.
- Fans Like To Share – Email Newsletters Can Allow Them To Do That: For the rabid fans that you have out there, and yes, you have them, newsletters gives them a further opportunity to share. Since resending a newsletter is as simple as hitting “forward,” your subscribers have an easy opportunity to share an interesting article or killer coupon. You would be surprised how newsletters will prompt your subscribers to share blog posts, coupons, and announcements.
Starting a newsletter is a great way to build the fan base that you always wanted. People are looking for experts in fields that affect their life. They need people to inform them, keep them updated, and alert them to vital news. They need to know about money saving coupons, sales, and product promotions. If you provide these things for them, they will make sure you are the person that they turn to when it is time to purchase.