3 Facebook Campaign Ideas That Keep On Giving
When it comes to Facebook campaign ideas that have been getting a lot of attention, the “give back” campaigns garner a lot of press. The individual campaigns may differ, but the basic concept is the same: donate an amount of money to a charity for every “like” you receive on your fan page for a specific amount of time.
The great thing about these campaigns is that it builds brand awareness for you, gives to a charity that you are passionate about, and it can build synergy as fans of the charity find out about your campaign. The other great thing is that this campaign is scalable to the demographic that you want to reach. There are three main types of charity campaigns: the local, regional, and the national/international. Let’s dive in:
The Giving Facebook Campaign Idea:
Here is what you will want to do to start a campaign:
Whether you are going for a local, regional, or national/international campaign, you will want to begin with these steps:
- Plan the demographic that you want to target. You need to know who and where you want to target.
- Pick a charity. This charity should be located in the area that you are targeting. If the people know of the charity, they will be more likely to “like” your page.
- Pick the total amount of money you have to give the charity. This is crucial - do not skip this step.
- Pick the amount that you want to give per like. This will be determined roughly by how many “likes” you anticipate you will receive. And how much money you have to give. (a dollar per “like” is the norm.)
- Pick the dates of the campaign. This will depend on how many likes you will anticipate receiving and how long you anticipate it will take to get them.
- Contact the charity and let them know of your upcoming campaign. They will most likely be your biggest source of new “likes.” They realize that their donor database could fuel your campaign and maximize your donation, so they will take full advantage of it.
- Plan to run a Facebook Ad for the date spread. Make sure to target the area that you are interested in.
- Plan an announcement schedule to your current Facebook fans. This should include things like text status updates, picture status updates, and even video updates. Keep reminding them of the upcoming campaign in new and novel ways. Also, make sure to schedule updates once the campaign is under way.
- Plan an announcement schedule to your clients (past/present) who are not fans.
This should get your juices flowing. Next post we will dive into the three types of giving Facebook campaign ideas in a little more detail.
If you would like help fine-tuning your Facebook campaign, we would love to help! Drop us a note:
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