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Archive for March, 2010

Facebook Summarized In A Single Picture

by: ShaunNestor | published: March 31st, 2010 View Comments

Infographics always serve as great eye-candy and the latest Facebook infographic produced by website-monitoring.com is no exception. The chart breaks down Facebook’s history as well as some of the most important facts and figures from the company. Included in the chart is information about the site’s user base as well as the impressive engagement levels that Facebook is able to maintain.

Via AllFacebook

The difference between “Like” and “Fan”

by: ShaunNestor | published: March 31st, 2010 View Comments

Facebook released a confidential document to developers leading to their upcoming f8 conference.
The document, in short, identifies a change of language within Facebook. Changing “Become A Fan” of a particular brand or business to “Like”.
The big plan is to roll out “Like” all over the internet, allowing users to leave breadcrumbs of their history on [...]

Online Dating Is Bigger Than Porn [Infographic]

by: ShaunNestor | published: March 30th, 2010 View Comments

New infographic, Ever Gotten A Date Online?, from Online Schools examining some of the data behind online dating.  As Mashable points out, one of the most surprising statistics is that the online dating industry is larger than the porn industry.
From Jennifer Van Grove at Mashable: Per the graphic — which pulls data from a number of [...]

Balanced Leadership

by: ShaunNestor | published: March 29th, 2010 View Comments

“Balanced Leadership: empowering others to do what others can do, while focusing on only what you can do.”
Each of us is designed for a very unique purpose; made up of specific skill sets, interests, and strengths to fulfill our design.
It baffles me to see leaders regularly ’settle’ or insist on working outside their design to [...]

11 Uses of Apple’s New iGroups Mobile Social Networking Feature

by: ShaunNestor | published: March 22nd, 2010 View Comments

In general, this patent would allow Apple to play in the location-based social networking space with their own application. Or they might expose the social networking methods in the form of a public API for iPhone, iPod Touch and iPad mobile devices, to allow third party developers to build their own social applications. Here are some possible uses, though it should be noted that these all assume that participants have iPhones or any other devices that Apple would give access to iGroups.

  1. Crowdsourcing ideas or moods. Want to know what fans at a sporting event are thinking? Alert them to prize offers for joining an ad hoc network and particpating in an on-the-spot poll.
  2. Event networking and socializing. E.g., at conferences and tradeshows. Organizers and exhibitors could potentially alert opt-in group members, create a persistent social network, then forward information or prizes after the event, or alert people to parties and followup events.
  3. Enhanced nightclubbing and partying. Build out the in-person social networking features of existing mobile apps such as Foursquare, MyTown, Gowalla, and Loopt. Could be used to enhance the dating scene at bars, nightclubs, eateries or wherever singles go to socialize. E.g., initiate a pub crawl or similar event.

Read more at Social Times

Facebook Hacked?

by: ShaunNestor | published: March 22nd, 2010 View Comments

Anyone else seeing this?

#FacebookFail

Social media is not about yelling

by: ShaunNestor | published: March 22nd, 2010 View Comments

Social media is not a platform to scream your message to potential buyers. You not only ruin the social experience, but you ruin your brand/product reputation.
If you are using social media to scream at customers, please stop. If you are being told by an “Expert” to scream at your customers, please stop. If you are [...]

Don’t Test Everything

by: ShaunNestor | published: March 22nd, 2010 View Comments

Test, test, test! That’s the mantra these days. Conversion Rate Optimization is the buzzword on everybody’s lips (and tweets). So why are we telling you NOT to test?  Well, we’re not, we’re just saying to be smart about it.
People often get a testing platform ready to roll and then start obsessing over just how intricate [...]

Twitter Is So 2008 #SXSW

by: ShaunNestor | published: March 22nd, 2010 View Comments

Thank God, “Twitteritis” is dying off.
Twitter is good for a few of things:

Real-time customer service
Real-time product support (different from above)
Celebrities (real-time, celeb-endorsed paparazzi, essentially)
RSS feeds
Geeks
Spam

For everyone else, it gets in the way and causes anxiety for those who can’t figure it out – and their social media consultants.
Twitter will soon go of the way of [...]

Invisible Ads Could Rule the World

by: ShaunNestor | published: March 22nd, 2010 View Comments

Adapted from Petitinvention’s cleanest graffiti concept.
Imagine the power of posting ads, messages, art, etc on a real wall – virtually.

Draw a picture with your iPhone.

Choose the wall you want to paste the picture on.

Point and paste the picture. Resizing possible.

Share it with people on an online map.

Or share with only the person you choose. And [...]