In Search of Customer Intimacy
published: December 20th, 2009
Leave a comment
I think we can agree that many brands want deep and long-lasting relationships with their customers. Social media, when used properly, makes these interactions even more likely, because it encourages customers to speak up and to connect. Communication is a fundamental requirement in any relationship – business or otherwise.
The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship.
Instead, the goal should be to get your customers to share their dreams, not their peeves.
How is your brand encouraging positive, forward-thinking, communication with your customers to build a long-lasting relationship?
Inspired by Seth Godin
