How to murder a business in ten easy steps
published: November 29th, 2009
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Riffing off Donald Keough’s book The Ten Commandments for Business Failure, Risk Capital Partners investor Luke Johnson pens his own steps for killing your company for the Financial Times. If you want to survive, he advises avoiding the following:
- taking on too much debt
- becoming overly dependent on one customer
- making a mess of a major IT project
- signing a costly/long-term property lease, or
- forgetting your customers.
“In case you’re wondering: yes, over the years I’ve backed companies guilty of all these mistakes,” says Johnson. (Hat tip, peHUB)
