Pay Per Fan: Facebook’s new advertising model?
Two years ago, when Facebook launched its advertising platform, it included a “pay per install” choice. Since then, millions of dollars have been spent on application install campaigns. Many application brands, however, are realizing the difficulty in getting users to return regularly – identifying a serious weekness in this type of advertising model.
Because of this, advertisers are turning to a “pay per fan” model which takes advantage of the greater number of people who remain fans long after they abandon the initial application. As far as I can tell, many brand networks trying this new pay per fan approach seem to like it.
Look forward to this tactic to be wide-spread as everyone searches for ways to remarketing to existing customers and fans.
