Well said, JBHMarketing:
the best social marketing is orchestrated via a plan, and should be a coordinated marketing effort by someone experienced in social marketing. If done right, it will compliment the marketing taking place elsewhere and marketing is always more effective when all components compliment each other.
Facebook and social media sites are giant word-of-mouth multipliers that support people sharing referrals and other information about who they know, like and trust.
Before Google, people always turned to who they know, like, and trust to decide who to hire and what to buy. They still do, but now, people can do it online, instantly. Think about it: If you are looking for a new dentist, or doctor, or accountant, or auto mechanic, would you rather find them searching Google, or ask your Facebook friends? Would you rather sort through their websites, or through their Facebook fan pages, where you can see which of your friends are ‘fans’, what your friends and others have written about them in reviews and on the Wall, and how else your friends have interacted with them.
[More... Why Facebook Kills Google for Small Biz]
Facebook users know how addictive the site is but how has the company been able to continuously attract new users? The primary way Facebook has been so effective at growing is that they enable users to import all of their contacts via email. It’s become the standard tool for instantaneous growth however many companies fail to get it right. Facebook however has mastered the art of the “viral loop” and there is a lot to be learned from the company’s success.
[More... The Secret To Facebook’s Viral Growth]
Two different people with the same amount of smarts can take the same communications plan and derive very different results. That’s because exceeding your goals doesn’t always mean doing things that no one else can do. It often means doing the things that anyone can do, but doesn’t. That’s where hustle wins the day.
[More...]
This morning, Facebook changed the wa
y its Newsfeed is displayed. Now giving a Twitter-inspired “Live Feed” view.
Facebook said, on its blog
When you log into Facebook, you’ll see the most interesting things that happened in the last day in the “News Feed” view. News Feed picks stories that we think you’ll enjoy based on a variety of factors including how many friends have liked and commented on it and how likely you are to interact with that story.
… click through to “Live Feed” to see what’s happening right now. As long as you remain logged into Facebook, you’ll continue to see posts and activity from your friends in real-time. You can edit what appears in this view by clicking “Edit Options” at the bottom of the home page.
Facebook added a few missed features back into the Newsfeed, like when you are tagged in photos and when friends become friends or fans of pages.
What do you think about the new real-time view option?
There are many reasons I got into the industry I choose. One of the reasons, simply, is my passion for business. I love watching businesses flourish and the passion in the eyes of business owners who are excited about their product or service.
That said, it saddens me to see myths of the industry perpetuated by self-proclaimed “experts” or “gurus” looking to make a quick buck. They regurgitate information they stole from someone else, market it as the golden ticket, make a buck, and move on to squat in another field.
Knowing about an industry does not make one an expert. For example, I know the basic ideas and mechanics behind an automobile engine – yet I would never volunteer or offer advice on how to fix a broken engine. I would hire an expert – one who has studied mechanics (before mechanics was “the” industry) and has more than a working knowledge on the complex, intricate parts that make an engine function properly.
My clients come to me with information – misinformation – that they are fed. Content they heard or paid for, given by someone who knows about the industry of social media.
Recently, a client asked, “I have 100 fans. Now what?”
I knew immediately what he was referring to. A conference he had attended sold the idea that 100 fans on Facebook was the breaking point for over-night success in the world of social media. “One hundred fans and you get a Vanity URL” the ‘expert’ proclaimed.
Fantastic!
But my client was right. Now what?
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Mashable’s Spark of Genius series review of “BookFresh”:
Quick Pitch: BookFresh makes it easy for new and existing customers to connect with businesses and schedule an appointment online.
Genius Idea: BookFresh is an online appointment book that small businesses can use to easily schedule appointments for their services, take payments online and integrate with existing websites or even Facebook.
I love being able to schedule appointments with businesses online. I don’t always have time to schedule an appointment during business hours (or more to the point, I forget to schedule during business hours) and being able to see availabilities and schedule things in advance is always really nice. BookFresh (formerly HourTown) is a whole suite of tools for small businesses to integrate into their online sites.
With it, customers can make appointments online, pay in advance (via PayPal), get an e-mail reminder of the appointment, and even schedule an appointment from a company’s Facebook page. BookFresh will send business owners SMS messages when an appointment is made, lets them sync their appointment book with iCal or Google Calendar and review appointments before confirming them. BookFresh also has an iPhone app for businesses to keep track of their appointments and bookings.
[more...]
I think that having the ability to book an appointment with a business via their Facebook or other social profiles could definitely help a small business owner stand out from the crowd.
Two years ago, when Facebook launched its advertising platform, it included a “pay per install” choice. Since then, millions of dollars have been spent on application install campaigns. Many application brands, however, are realizing the difficulty in getting users to return regularly – identifying a serious weekness in this type of advertising model.
Because of this, advertisers are turning to a “pay per fan” model which takes advantage of the greater number of people who remain fans long after they abandon the initial application. As far as I can tell, many brand networks trying this new pay per fan approach seem to like it.
Look forward to this tactic to be wide-spread as everyone searches for ways to remarketing to existing customers and fans.
ShaunNestor.com
