TV Networks Miss Social Marketing Opportunity
What if you could follow Dr. Izzy Stevens on Twitter? Or be friends with Greg House on Facebook? What if, during the episode, they were filmed actually using these services – or making reference to their Facebook account?
Networks like ABC or FOX are really missing out on another “in” to their audience. Countless fan pages exist, “Official” show websites exist, but let’s bring TV into real life. Let’s let fictional characters encourage interaction with their fans in real life.
All of the networks except CBS seem to have a basic understanding of where the world of entertainment is going. Hulu is supported by ABC, NBC, FOX, and many others is the leading provider of studio content.
So, what do you say, Big Networks? Are you interested in being the first to step into this uncharted marketing territory?
