Archive

Archive for June, 2009

HootSuite to Ping.fm to the world

by: ShaunNestor | published: June 29th, 2009 View Comments

I’m annoyed.

I am a Type “A” personality. I like simplicity and efficiency. I don’t see the point in having 8 steps between points “A” and “B”. If I could pay my bills from Facebook (one login), I would. I think I should be able to manage access to my health records within the privacy settings of my social network. One place, lots of resources.

Likewise, I don’t see the point in having to log into multiple social media sites to update my status or those of my business(es).

Ping.fm, PLEASE add delay/scheduled posts to your features. As it stands now, I have to log into HootSuite to schedule a post. From HootSuite it goes to Ping.fm, and finally distributed to an array of social and business networking sites. This is too many steps.

I want to log into ONE place to make it all work. Ping.fm, get your act together and set up scheduled posts. Your long-term success depends on it.

TwitChuck

by: ShaunNestor | published: June 28th, 2009 View Comments

TwitChuck says so, therefore, it must be true.

TwitChuck allows you to easily check a Twitter user before you follow. I checked myself and am pleased to learn that I am, “an interesting individual” and do not spam. TwitChuck says they are “an intelligent way of looking at spam and following on Twitter.”

Check yourself, or anyone, for that matter. Just type a Twitter name into the box on top.

TwitChuck

Check it out, how do you rank? TwitChuck.

Minoela

by: ShaunNestor | published: June 28th, 2009 View Comments

My friends, Danielle and Mike Kartes, are opening Minoela (pronounced min-oh-la), a rustic wine bistro with a kick-back vibe. Located next to the Grand Cinema, in Tacoma, WA. Minoela will serve lunch and dinner Tuesday through Saturdays. Check it out if you are looking for a classy Tacoma restaurant. Let them know that I sent you.

photo by Jeff Marsh StudiosPhoto by Jeff Marsh Studios – 2009

Their menu includes:

Pizzas: A traditional margherita; as well as a white arugula pizza with a white sauce, chicken and a fresh salad of arugula on top.
Soups: French onion, tomato basil, gazpacho.
Pasta: Baked pasta dishes, including a 5-cheese macaroni and cheese with a buttered bread crumb crust.
Salads: Roasted tomato caprese salad, heirloom tomato and watermelon salad with a balsamic reduction.
Sandwiches: Ham and brie with arugula on ciabatta, tuna with shaved fennel and capers.
Dessert: Freshly baked cookies served hot out of the oven, served with a big glass of milk.

Minoela
Grand Opening: June 30th
604 Fawcett Ave., Tacoma
www.minoela.com

*Recommended

Other Press: The News Tribune | Tacoma Untapped | Menoela on Yelp

Google’s Achilles Heel

by: ShaunNestor | published: June 26th, 2009 View Comments

Yesterday’s news of the death of Michael Jackson demonstrated the true colors of a couple different Internet services.

“Traditional” sources of information, Google, CNN, MSNBC, Associate Press, etc were put to shame by the uber-connected, real-time, user-created content site Twitter. (To be fair, Twitter nearly crashed to its knees under the weight of server loads and demands on their system.)

Google’s Achilles heel was immediately evident: they are reactionary. Where Twitter displayed the news immediately, Google as at the mercy of its content providers – news sources – to produce content. News of Jackson’s death hit Google’s trends very quickly, but there were no relevant search results to be found.

To remain king of the hill, Google needs to adjust to the real-time information thirst of users. This generation expects information before it happens. To wait 20, 30, or 90 minutes on our wired society is too long. Twitter will soon become the place for information, leaving Google in the dark.

Where do you get your news? Social sites like Facebook and Twitter or news sites like CNN or Associate Press?

EDIT: Mashable’s take on Google’s failure

Signs Point To Launch Of Facebook Profile Fans Feature

by: Marketing Guys | published: June 26th, 2009 View Comments

There’s a new feature within the email notifications area of Facebook which enables users to receive an email every time somebody “Connects to me as a fan”. We first heard about this new feature last night and were able to confirm it this morning.

Just yesterday we wrote about how Facebook Pages have become your friends, which is another step in the merging of profiles and Pages. The combination of profile fans and the new granular publisher controls will help complete the twitterfication of Facebook.

Read the rest of this entry »

Facebook Opens Page URLs

by: ShaunNestor | published: June 26th, 2009 View Comments
Facebook opens Page URLs

Facebook will soon lift their limitation on Pages with fewer than 1,000 fans having a unique URL. The company announced they will allow smaller fan pages opportunity to claim their desired URL on June 28th.

I’m not sure that I agree with Facebook’s decision to limit them in the first place, but it looks like smaller brands and groups will now see their land-rush.

Interestingly enough, Facebook recently took down a form to allow trademark holders to claim their trademark before someone else did. Again, not much logic in this, but it is what it is.

At least the wait is almost over – or at least the end is in sight – when, on June 28th, groups of all sizes will be able to register their unique URL. Hopefully your brand will be available.

I’m wondering, is Facebook forgetting who boosted their popularity before big brands jumped on? Are they too good for the “little guy”?

TV Networks Miss Social Marketing Opportunity

by: ShaunNestor | published: June 23rd, 2009 View Comments

What if you could follow Dr. Izzy Stevens on Twitter? Or be friends with Greg House on Facebook? What if, during the episode, they were filmed actually using these services – or making reference to their Facebook account?

Networks like ABC or FOX are really missing out on another “in” to their audience. Countless fan pages exist, “Official” show websites exist, but let’s bring TV into real life. Let’s let fictional characters encourage interaction with their fans in real life.

All of the networks except CBS seem to have a basic understanding of where the world of entertainment is going. Hulu is supported by ABC, NBC, FOX, and many others is the leading provider of studio content.

So, what do you say, Big Networks? Are you interested in being the first to step into this uncharted marketing territory?

City asks applicants for Facebook, MySpace passwords for background checks

by: Marketing Guys | published: June 19th, 2009 View Comments

By Associated Press

HELENA, Mont. (AP) – Job applicants with the city of Bozeman are finding that their private Internet discussions and pictures may not be so private after all.

The city is asking job seekers for the user names and passwords to Internet social networking or Web groups to which they belong. The decision is sparking an outcry from those who say the policy goes way too far.

The issue has spawned hundreds of comments on Web forums and sharp criticism from legislators and the ACLU.

“I liken it to them saying they want to look at your love letters and your family photos,” said Amy Cannata, with the American Civil Liberties Union of Montana. “I think this policy certainly crosses the privacy line.”

The city argues that it only uses the information to verify application information – and says it won’t hold it against anyone for refusing to provide it. City officials say such checks can be useful, especially when hiring police officers and others in a position of public trust.

Bozeman officials have been hammered with e-mails and phone calls ever since KBZK-TV of Bozeman reported the policy on Wednesday, including an excerpt from the city application form that states “Please list any and all current personal or business Web sites, web pages or memberships on any Internet-based chat rooms, social clubs or forums, to include, but not limited to: Facebook, Google, Yahoo, YouTube.com, MySpace, etc.”

Bozeman City Commissioner Jeff Rupp said he was unaware city officers had implemented the policy, and expects the city commission will be talking about it. But Rupp said it is not as bad as it sounds since applicants are not scored negatively for refusing to answer the question.

“I can tell you I would not provide it in an application I submit,” Rupp said. “I have been told repeatedly it is not scored, and the application is not discarded if not provided.”

Rep. Brady Wiseman, a Bozeman Democrat, led the state’s fight against the Patriot Act when the Legislature issued a harsh critique of the federal act, arguing it trampled civil liberties and put the government into a position of snooping on citizens.

Wiseman said Bozeman now is going too far.

“Asking for passwords is over the line,” Wiseman said. “I think that this notion opens up a whole new line of debate on privacy.”

The intense pressure generated in just a couple days is hitting the city hard.

Bozeman City Attorney Greg Sullivan told the Bozeman Daily Chronicle Thursday that the city may look at changing the policy so that they could view an applicant’s social networking sites without asking for login information. One option would be to have an applicant add the city as a “friend” on such sites as Facebook.

“We’ve already began that discussion,” Sullivan said.

Cannata, with the ACLU, said her organization has not found another government body that asks for such information. And even though the ACLU has not done a full legal analysis, she said the Bozeman policy doesn’t pass the smell test.

“It’s one thing, and I think totally reasonable, if someone has a public profile to go check it out,” Cannata said.

But private groups and profile could reveal information employers could not legally base hiring decisions on, such as a person’s religion, she added.

“Are they going to go in and look at those things?” Cannata said. “And even if they don’t intend to look at those things, it’s still there for them to see.”

Preview Your New Facebook Inbox

by: ShaunNestor | published: June 18th, 2009 View Comments

Today Facebook released a preview of what its new inbox may look like. With Facebook becoming more integrated with our daily lives, “Facebook email” use has also skyrocketed.

I find it very frustrating to manage my Facebook inbox because of its lack of traditional email tools and options. It is easy to get overwhelmed because of the absence of basic management options. The new inbox aims to change that.

One of the new features allows users to filter out updates from Groups and Events into the “Updates” tab (where messages from Fan Pages currently go), which should leave your inbox itself open to only messages from real people.

Facebook describes the upcoming changes in a blog post:

“The new Inbox design gives you more control over organizing messages and choosing which messages you receive. You’ll notice that there are now filters at the top of your Inbox to help you identify unread messages as well as to report any spam, or unwanted messages, you may receive

To find specific messages within your Inbox, you can type a keyword or a friend’s name in the search box in the upper-left corner of the screen.”

The new feature isn’t expected to be available to everyone for several weeks. Facebook did, however, release  a preview of what the new inbox may look like:

Photo Credit: Mashable.com

The new filters appear to make it easier to filter read and unread messages, as well as messages from people versus groups. Mashable asks “What’s missing?Being able to reply to messages from your own email address would still be nice, but don’t expect to see that feature added any time soon.”

In forcing users to visit the inbox via the site, Facebook ensures users come back day after day.

Coffee Shop Etiquette

by: ShaunNestor | published: June 17th, 2009 View Comments

Perhaps it is because I’m based in the Seattle-area, but I spend an exorbitantamount of time in coffee shops and cafes. I would presume that most social networking or media consultants do the same. There is something relaxing about not being in a home office; it helps me focus, actually.

It breaks my focus, however, when other patrons violate the un-spoken rules and mores of such a public setting. Starbucks founder, Howard Schultz, coined the term “third place” (in regards to ‘home‘ and ‘workplace‘ being place one and two, respectively). As such an important pillar in our social norms, I’m putting together a informal list of rules or considerations that should be in the forefront of everyone’s mind when enjoying the caffinated environment.

1) Limited cell phone use
Only when necessary, and only at a low volume. Otherwise, please step outside

2) Use headphones
If you are listening to music or watching a movie-trailer on your laptop, you must use headphones

3) No computer? No plug-in
Please do not squat on a seat next to an electrical outlet if you have no electronics. You and your book can sit by the window, my laptop does not work off solar power, yet.

4) Socializing vs. working
I run into this all the time, when I have headphones in and nose in my laptop, I am not there to socialize. If I make eye-contact, remove my headphones, and smile – feel free to sit down with me and chat. Otherwise, please don’t make me retreat to my home office just to get work done.

What do you think? What would you add to the list?