Why Do I Only Hear From You When You’re Selling?

Posted by on Aug 31, 2015 in Sales & Marketing Alignment
Why Do I Only Hear From You When You’re Selling?

“We’re Back!“ That is the subject line from a company haven’t heard from in ages. They were announcing their latest widget and telling me to buy now. Was I important to them prior to the launch? Why didn’t they warm me up? Why didn’t they court me? Why didn’t they woo me? Successful sales has always revolved […]

How to Write an SEO Post that Is Optimized for Google and Ranks on the First Page

Posted by on Aug 27, 2015 in Sales & Marketing Alignment

Search engine optimization (SEO) is like a cat-and-mouse game between Google and content creators. Writers are always trying to meet Google’s search algorithm to make it on the first page and Google is always changing its algorithms to ensure that only the best content ranks. Google wants us to find what we’re looking for and […]

23 Industries That Are Ripe For Growth with Content Marketing

Posted by on Aug 24, 2015 in Sales & Marketing Alignment
23 Industries That Are Ripe For Growth with Content Marketing

Sometimes I wish I were in a different industry. Why? It’s not that I dislike marketing — just the opposite, actually. But I’d really love to apply what I know about content and inbound marketing to promote my new business in another industry. There is so much potential for brands to outmaneuver their competition and […]

Four Elements of Social Selling

Posted by on Aug 20, 2015 in Sales & Marketing Alignment

Last week, LinkedIn opened their Social Selling Index (SSI) to the public. I find scores like this fascinating, we have so much social noise out there, sometimes it is hard to know what is working and what’s not. It is nice to see the data to prove (or disprove) the sales and marketing trends we’re seeing […]

What Is Content Marketing?

Posted by on Aug 17, 2015 in Sales & Marketing Alignment
What Is Content Marketing?

Big data, native advertising, vlogging, content marketing. With new buzzwords cropping up every week, how do you know which new marketing strategy is actually worth pursuing? And which ones will just fizzle out and die, à la MySpace? While you don’t have to immediately start video blogging (vlogging), we do recommend that you pay closer […]

Professional vs Personal Social Media Profiles: How to Differentiate

Posted by on Aug 13, 2015 in Sales & Marketing Alignment
Professional vs Personal Social Media Profiles: How to Differentiate

Who are you? And who do you want to be? This is no ordinary existential crisis. This is a 21st century question we should all ask ourselves. Who do you want to be on social media? What is your brand? What do you want to broadcast to millions of people over the Internet? With social […]

The Costly Misstep Agencies Make When Pitching A Prospect

Posted by on Aug 10, 2015 in Sales & Marketing Alignment
The Costly Misstep Agencies Make When Pitching A Prospect

Eight out of ten agency owners I speak with are making the same fatal mistake when pitching their services to prospects. That’s a full eighty-percent! Even more concerning is the misstep is so easily correctible. Once freelancers, consultants, and agencies realize how to fix this, they experience larger contracts, longer retainers, and higher close rate. […]

The Biggest Mistake You Can Make When Networking

Posted by on Aug 6, 2015 in Sales & Marketing Alignment
The Biggest Mistake You Can Make When Networking

Networking is not easy stuff. You’re constantly putting yourself out there in potentially uncomfortable situations, meeting strangers for coffee or amping up your small talk game at a conference or networking event. Then, you finally break through and meet that one connection who introduces you to his or her friends, and everything falls in place. […]

How and When to Start A Blog For Your Brand

Posted by on Aug 3, 2015 in Sales & Marketing Alignment
How and When to Start A Blog For Your Brand

I talk a lot about blogging. A lot. In fact, I have written nearly 400 blog posts about the benefits of blogging. I know my professional success would only be a fraction of what it is today without blogging. Simply, blogging is the reason I can pursue my passion of helping others grow their own business. […]

How To Separate Your Work and Personal Life as an Entrepreneur

Posted by on Jul 30, 2015 in Sales & Marketing Alignment
How To Separate Your Work and Personal Life as an Entrepreneur

As entrepreneurs, it is really hard to not think about your business or your ideas. There is always so much to work on, it may seem like the To Do list gets longer the more you’re away from “work”. You may even feel guilty for not working when you’re at home or — on vacation […]

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