Never Mind Marketing

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Many people struggle at work because they want more authority. It turns out you can get a lot done if you just take more responsibility instead. It’s often offered, rarely taken. (And you can get even more done if you give away credit, relentlessly). By Seth Godin

1. Get in over your head. –Robert Donat, GPS Insight No. 281 2. Before you build the product, write the ad. –David Friend, Carbonite No. 9 3. Focus on simple things like profitability and execution. You don’t need to come up with the next Facebook to create a successful business. –Jesse Lipson, ShareFile No. 104 [...]

Many great business plans can be traced back to a single napkin. A recent project of mine saw the light of day after starting here:

Its back. My everyday annoyance of “experts” touting their social media knowledge to companies and brands who don’t know any better. Simply put: An everyday user of Facebook teaching ‘social media’ is a kin to auto mechanics taught by an everyday driver. Other examples: You use Google, you are not a search engine optimization expert [...]

Some companies cannot figure out originality. Worse, yet, they are stuck on a ploy marketed so heavily it has caused consumers to become callused. Yes, worse than sameness is noise. Noise is what you get when you pump out the same rhetoric as the next guy, doing nothing to separate yourself, your brand, or your [...]

Inbox Zero is that elusive but peaceful state of having trimmed your overflowing e-mail inbox down to a manageable level. To help you reach that state, Digg founder Kevin Rose has 5 tips on cutting through the clutter (via GigaOM). For starters, keep it short–like haiku short. When you add “Sent from iPhone” to your [...]

Hey “Social Media Experts”, don’t forget Facebook Pages is changing today. Don’t forget to take care of your customers. Nick O’Neill talks here about the change in Facebook Pages that starts today. For those who forgot, Facebook is supposed to change the widths of Facebook Pages later today. While it appears that not all Pages [...]

You probably have at least one Facebook friend who is constantly posting pictures of themselves at bars and commenting on everybody’s wall and regularly updates their status with “smart” comments and checking in to every place they go and just seem irresistibly cool. Don’t be fooled by the glamorous Facebook life your friend is living. He or [...]

It is deeply disturbing to see so many kids returning from college and hanging around without direction, and NYT and WSJ trying to explain why kids these days are refusing to grow up. Reinforcing the child entrepreneur message, here is another story: Caleb Sima, a Security wizard, started out at 16. Two previous stories, Kevin Sproles of Volusion [...]