Start marketing with purpose

A content marketing strategy is a blueprint for your online marketing efforts. It gives clear direction on where you should be spending your time online, easy-to-understand direction for attracting new visitors to your website, and measurable results that prove the effectiveness of your energy.

Download a sample content marketing strategy today.

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“Nobody cares about your products, except you. Create interesting content!”
- David Meerman Scott

An Effective Strategy Attracts More Website Visitors

Increase your online presence, attract more website traffic, and convert visitors to sales leads.

The web is a noisy place. To stand out and attract new visitors, you must have a clear plan to deliver amazing content on a regular basis. Through thoughtful preparation, designing a content publishing template is easy, effective, and economical.

Start with a purpose and build your brand’s online following.

Create a Strategy to Attract More Website Traffic

An Effective Strategy Converts Visitors to Leads

Define the exact content topics and titles to fuel a your sales engine.

  • Content Marketing Strategy Sample
  • Content Marketing Strategy Example

A process for growing your business online.

Using a content marketing strategy results in more website traffic, higher lead conversion, and more leads that are sales ready. There is simply no better way to accurately identify the specific content topics for a you to generate targeted traffic and develop predictable lead generation.

Our content marketing strategy defines the exact topics and titles for content like blog posts, whitepapers, and eBooks that you can use to fuel a sales engine to attract leads and nurtures them to qualified sales prospects.

Download a Free Sample Content Marketing Strategy

No Credit Card. No Commitment.

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About Content Marketing & Strategy

Content marketing is a process that attracts and retains customers through amazing content creation and curation.

need-for-content-marketing-strategy


A Shift in Advertising

Companies are spending incredible amounts of marketing dollars to increase awareness and sales. Unfortunately, many of them do not have a blueprint outlining what to do, when to do it, where to do it, and why they are doing it.

Our content marketing strategy does just that.

A content marketing strategy is a customized template; a process for you to attract new customers to your brand through education, transparency, and value. Studies show that inbound customers are more than 60% less expensive to attract than those captured by older, traditional advertising methods.

Get your own customized content marketing strategy.

B2B Marketers with a content marketing strategy are nearly 300 percent more likely to be effective.
- Joe Pulizzi, Content Marketing Institute

What is Content Marketing?

Content marketing is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Tools like social media, blogging, and downloadable materials make it easy to educate prospective buyers long before they make a purchasing decision.

Today’s consumers are relying more on their own research and the advice of friends, family, and other customers before making a purchase. They are ‘advertising-adverse’. Rather than spending money on traditional advertising tactics, smart companies are investing in educational materials and storytelling to position themselves as an expert in the industry.

Read more about content marketing.

B2B customers have 70% of their purchase decision made when they contact a sales rep.
- Jay Baer, Convince & Convert

A few quick reads and links

Keep reading for more info on our strategy, approach, and our team

Companies are quickly realizing the need for content in their marketing. Brands like Coca-Cola, GE, and Burberry are using content to tell stories and connect with customers. Many smaller businesses recognize the need for using content, but have no idea where to start.

Whether you have already started using quality content in your marketing or are just starting to realize its importance, you need to have a plan. Without a template to follow, you will likely spend countless hours and dollars chasing a fictional target. Imagine running a race when the finish line has not been marked!

We applaud you for taking the steps to figure out how content marketing can benefit your brand. With that in mind, we have put a few resources together to help you research this marketing approach. We hope to earn your business using the same methods we preach.


Any other questions we can answer?

Do you have a question that we have not covered? Email us right now and you’ll get a personal response from one of our marketing strategists.


We are Never Mind Marketing

We help brands create better (and more human) ways to connect with customers.

Drop us a note today to get the conversation started.

Never Mind Marketing

Have a great rest of your Thursday.